The reason I created a separate domain and web site was because it was needed, and because of my new web hosting arrangments (thanks Bill!) and much more reasonable domain registration fees at a new registrar, I'm able to do so.
For some time I've realized that it was somewhat awkward to find the BWIA Weblog as a sub-page of my www.strohpub.com page. Not to mention that "strohpub" wasn't the least bit inuitive when it came to Broadband Wireless Internet Access.
Now the BWIA Weblog has its own page, and it is the only content on the site. So, among other things, the Google AdSense bar at right will (hopefully) be a bit more targeted at BWIA, since that's the only topic that Google's spider will see when periodically crawling the site for relevent words for which it can match ads.
I expect that it will now be easier for referring links to be set up; www.bwianews.com instead of previously, and possibly easier for syndication to occur, dealing with a link at a top level instead of further down.
I'm somewhat pleased with my foresight when setting up my first iteration of the BWIA Weblog. When I promoted it, I always used www.strohpub.com/weblog, with an automatic redirect to (then) my Radio Userland page (still online at radio.weblogs.com/0101936 despite no payments from me for years now). I didn't anticipate that a large number of those who chose to link to it would use the Radio Userland URL because that's where the syndication link was. If I'd been a bit more confident in my abilities, I probably should have "rehosted" the Radio Userland version back on www.strohpub.com, but that's purely hindsight. Even then, with the Radio Userland page still there (not going away, allowing all those links to eventually exire), my last posting there was a link to www.strohpub.com/weblog, which, if clicked, brings a reader (though the magic of redirects) immediately to www.bwianews.com. Thanks to redirects all of the old links still work, despite four changes of where the BWIA Weblog has been hosted.
Steve Stroh
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