Isenberg became notorious (er... widely known...) as the author of a seminal essay that he called "The Rise Of The Stupid Network" which, in the bigger picture, largely presaged the ultimate death of the PSTN (Public Switched Telephone Network) that we're witnessing now under the assault of Voice Over Internet Protocol (VOIP).
Unimpressed with the pronouncement of the coming death of its technological corporate crown jewels, Isenberg was invited to pursue a career as an independent consultant [Prosultant - (SM)] and has gone on to author and co-author other seminal essays. Along the way he's picked up a number of like-minded thinkers that cut across a number of disciplines. I consider Isenberg's newsletter SMART Letter a "read it right this second" priority.
Isenberg's Stupid Network concept has shaped my thinking considerably about the evolution of Broadband Wireless Internet Access; apart from addressing the very real-world physical layer challenges of Wireless (for example, contention control and interference abatement), Wireless is absolutely subject to the issues discussed in TROTSN and another Isenberg co-authored essay "The Paradox Of The Best Network". This is one of the reasons that the Wireless Telephony service providers will ultimately be humbled under the onslaught of VOIP over Wireless, as discussed in a previous story.
So... in 2004 Isenberg has decided to do a conference. Isenberg called it "WTF!?!"... and then opened up a competition to decide what WTF represents. A phrase that Jeff Hoel and I submitted independently won the voting - Where's The Fiber!?!
That phrase, in a nutshell, sums up a central theme in my work advocating Broadband Wireless Internet Access.
1) Where's all that fiber that was promised by the Incumbent Local Exchange Carriers (ILECs) in return for passage of the 1996 Telecommunications Reform Act? Answer... they made the very calculated decision that they could get away with calling DSL "broadband" and, at most, put in a very few "fiber feasibility tests". We the public simply won't ever see any significant fiber-to-the-premises deployments from the ILECs... and when they do, it won't be anything resembling open-access broadband. It's hugely instructive that the SBC and BellSouth "voted with their wallets" to the tune of US$41B to buy AT&T Wireless and merge it into their Cingular Wireless Telephony joint venture; obviously those two companies view the future as being wireless, not wireline.
2) Absent something happening like a huge boondoggle of a federal government program to get fiber to every home, or Microsoft deciding to its tens of billions of cash to put fiber to every home (don't laugh... they have enough money in the bank to really make this happen), we won't see widespread fiber deployments... ever.
3) Fiber's only of any use when it's possible for the customer to decide what the other end of the fiber is connected to; a good example of "fiber's not the end game" is US West offering the world's finest ISDN over fiber that it installed, and then connected to a Number 5 ESS telephone switch.
4) Where fiber is already installed, competitive, and reasonably priced... use it!
5) Where fiber isn't already installed, competitive, or reasonably priced, use Broadband Wireless Internet Access to "extend" the fiber... as the late and very lamented (under its original managment and vision) e-Xpedient showed how to do very, very well, and is now being done by TowerStream... and, of all companies... good old AT&T.
Isenberg has assembled an amazing set of participants for WTF 2004. This looks to be pure distilled wisdom.
Steve Stroh
Copyright (c) 2004 by Steve Stroh. This article originally appeared on Corante / Broadband Wireless Internet Access.)