That reminded me to do my "ought to check it once in a while" look at WiMax.com. Looking good there, but still no apparent clue about the value of RSS (for the main page content), which is a real pity. We early adopters, prime audience for WiMax.com, have found RSS so useful that we're simply not bothering to monitor non-RSS web pages such as WiMax.com like we used to. We don't have to - we can monitor the sites that are using RSS to good effect much more closely so we're getting more and better news faster!
Example - a glance at WiMax.com showed only one news item I had not already seen via RSS. Curious, I clicked on that item to see what I'd missed. Despite being dated 2006-02-01, it was a link to a blog article from 2004.
WiMAX Industry does it right by offering RSS feeds for their primary content. When I see an interesting news item from them in fabulous NetNewsWire, I click on it and the browser pops up with that article - so I am reading www.wimax-industry.com and seeing ads, registering hits, and occasionally clicking on an ad if I see one that's interesting, and all the things that advertiser-revenue content web sites want from their audience. By offering RSS, WiMAX Industry didn't lose me as an eyeball on their ads, they didn't lose me as auditable hits, and they didn't lose me as a potential "clicker of ads". Bottom line is that WiMAX Industry makes it easy for me to know about new content on their site... and WiMax.com doesn't.
Doing a bit more browsing around resulted in the discovery of WiMAX Global News With Tim and Tom - a podcast blog with hosts Tim Sanders and Tom Parish. WiMAX Global News With Tim and Tom does support RSS, so it was the work of seconds to add it to my list of monitored sources of news on BWIA in NetNewsWire, and now I will know within (no more than) three hours or so (once I clear my backlog) when they post new content. And it's a podcast! Kudos, guys!
By Steve Stroh
This article is Copyright © 2006 by Steve Stroh. Excerpts and links are expressly permitted (and encouraged.)
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