Nothing really leaps out as a "big deal" about Apple's announcement of the iPhone 5c and iPhone 5s on Tuesday.
But, I don't really care about any "big deals". My iPhone 4S works very well, but I'm looking forward to the iPhone 5S working better:
- Better radios!
- LTE vs 3G. I wouldn't have guessed that the wireless telcos would have deployed LTE so widely, so fast, and so well. But they have. LTE is faster and better for the same price as 3G.
- 5 GHz Wi-Fi (big deal in my household, and conferences, as 2.4 GHz is getting badly crowded).
- Better wireless sensitivity overall - I've seen my iPhone 4S side by side with an iPhone 5 and where my iPhone 4S could not pick up any wireless, the iPhone 5 could.
- Better camera
- What looks like a really stunning panorama mode
- Better low light capability
- Ability to shoot a number of shots with one button push (really useful at conferences sitting in the audience)
- Better flash for better skin tones when using a flash
- Lightning connector (believe it or not, it's a minor pain to figure out the right orientation of the 30-pin connector, get it in straight, etc. The Lightning connector is simply easier and less hassle.
- Better sound - Apple wisely used the "reclaimed" real estate from the 30-pin to Lightning connector transition on the bottom of the iPhone to include a bigger, better speaker (and undoubtedly some new audio processing tricks) to provide better sound from the bare iPhone 5x.
- iPhone 5x is taller and a better fit for my big paw.
- 64-bit; all of Apple's apps have been rewritten for 64-bit, and it's ready to go in IOS7 for third-party apps. It's gotta be wicked fast.
- Fingerprint sensor. I'm one of those that don't use a lock code on my phone (shhhh, don't tell the muggers) because it's a pain every time I want to check it, but I will use the fingerprint sensor because it sounds pretty painless.
- The M7 coprocessor sounds like it will provide a LOT better battery life. If Apple did it right, the GPS is one of the inputs to it, then apps that require location data won't burn so much CPU and battery life constantly checking my location.
I'm not even factoring in the advances in IOS7, easier to access Control Center (I will be using THAT a lot), AirDrop, iTunes Radio, and a lot of other delightful surprises that I don't know about yet.
One little case in point - Lightning connector. Keyed connectors suck. ALL keyed connectors suck! Because, you have to figure out the right orientation and be careful not to jam a small, fragile connector into the socket the wrong way. Apple figured out that there was a pain point there, and just got rid of it. Yes, they could have gone with a more industry-standard small USB connector, but that still sucks becuase it's keyed. The Lightning connector isn't keyed - you just plug it in and it just works.
One other little case in point - signing up. If you've only ever signed up for wireless telephone service at one of the company stores, or an affiliate, or a third party store like (shudder) Walmart... that's about as user UNFRIENDLY an experience as there is. I've done that, and it sucks, Sucks, SUCKS! It's totally maddening to watch someone tap a keyboard and move a mouse for 15-30 minutes to get a wireless phone account set up. It's painfully obvious that they're inputting information into multiple systems and that's complex and takes a lot of time. I'll never do that again.
When I signed up for my iPhone 4S at the Apple store, and ported my phone number to a new carrier, it was done in under 5 minutes with about six questions total. When my wife and daughter got their iPhone 5s (two of them, not the iPhone 5s which isn't available as I write this), the transaction was more complex than my signup - changing plans, adding some options, two phones... and it didn't take ANY longer. Cloning the phone numbers from my daughter's old phone into her iPhone 5 took another 5-10 minutes.
OK, one more. The Wi-Fi on my iPhone 4S stopped working. I brought it in to an Apple store, they confirmed the problem, set up a brand new phone, explained to me how to set it up to download from the automatic online backup, and I was out of the store in under 15 minutes with a working phone.
So, here's the bottom line, for me about buying an iPhone. None of this stuff was "sexy", worth glaring headlines exhorting me to buy! Buy! BUY! Apple didn't make a sexier phone... it just keeps making a BETTER phone AND making my experience of using their products better, and better. My hassle factor of using a phone and apps keeps going down, and my satisfaction keeps going up. So until they make it worse, I'm hooked as an Apple and iPhone customer.
So, do the math above. Even if, somehow, another phone manufacturer got Android and the hardware to be as good as an iPhone... that still leaves me at the mercy of the crappy experience at something other than an Apple store. So, voting with my wallet, no.
Disclosure - I'm an Apple shareholder (after I became a user of their products and decided it was a good bet).
By Steve Stroh
Apple Search (Apple Found) - Quite Plausible
One of my must-reads is I, Cringely. I've been a fan even before he "Cringley'd" me in 2002. Many Cringley posts are provocative and throught provoking, but he had a doozy yesterday - Avram Miller says Steve Jobs has one more Apple intro.
Then I read Miller's post - How Apple crushed Google in the fall of 2015 from my book "the Future History of Technology".
As I was sipping my coffee this morning and my wife Tina was rushing to leave to catch her bus, I persuaded her (just barely) to listen to me read her part of Miller's article, and then went on to explain why I thought Miller's idea was so plausible. She fixed me in a steely gaze and said "I look forward to reading your article on your blog." So, here goes. Thanks, Honey.
My first observation is another one of those things that you either get about Apple, or don't - Apple's customers just want stuff to work. They're willing to pay Apple's prices to get a product with a low hassle factor - that works reliably, repeatedly, and when it breaks, you can get help quickly and efficiently. You just have to go to the average Apple store to see just how profound this effect is - the average Apple store is packed with people. Most are buying things, but the ones that aren't buying are getting help with their existing Apple product.
So, Miller's right that there's an existing base of Apple users ready to try a search capablity that doesn't spam them like Google and Bing and Yahoo! are doing.
My second observation is the mystery of Apple building enormous data centers (and according to "CHRISGRAY", a commenter on Miller's post, buying existing data centers). Most observers on Apple's data center activity have simply asked "why so big"? You don't need that much data center to do what Apple's currently doing, even projecting forward to Apple doing something like buying Netflix (total speculation on my part) or maintaining each user's music and video collections totally in iCloud. Siri apparently isn't that compute-intensive (or, per my experiences with it overall, not compute-intensive enough). So, adding on a search capability to what Apple is already doing begins to make sense of what Apple could do with so much datacenter capability.
My third observation is a leap that as far as I am aware, unique to me. This is total speculation. The biggest factor in data centers is watts per "compute function" - how much electrical power does it take to accomplish a calculation... a search? If you look at the rack of an average data center, you'd see something that's vaguely recognizable as the successor to a desktop PC. It'll have big Intel processors that are air-cooled or even water-cooled. It will have sticks of RAM, sticks of cache memory, and lots of disks, usually spinning, but more and more, solid state. Conceptually, it's a PC.
But Apple thinks differently. Unlike Google, Facebook, Yahoo, Microsoft, Apple builds things. They're used to... comfortable... building things. Apple likes building things, and they're good at it. Apple has even built servers. So, what if... in their data centers, Apple is building their own servers around the 64-bit A7 processor that they use in their current leading-edge products? Two things immediately come to mind from that possibility. The first is the compute-density would be astonishing - they'd be able to do astonishing amounts of computation. The second is that Apple is seriously motivated to make the watts per "compute function" very high, because Apple is committed to powering their data centers from renewable energy sources like solar. So, for Apple, every watt that's spent spinning a fan or pump to cool a processor is a lot of money (more renewable energy required).
So, imagine a huge data center, populated floor to ceiling with very, very dense racks of processor boards populated with cool-running A7 processors. I've been told that some of these data centers aren't even accessible by humans any more - when they (rarely) need to be serviced, they have to be disassembled to provide enough room for a human to get to it.
I can't really imagine the applications that are possible with a huge data processing capability like that. The possibilities not only boggle my imagination... let alone what I know. But Apple has an incredible number of smart people dedicated to making my experience as an Apple customer as good as possible, and I'm guessing they have some ideas on what to do with all that compute capability.
Including Search. I'll certainly use Apple Found, if it comes to pass.
The obligatory BWIA tie-in? None, really, except that if Search could get as good as Arthur C. Clarke imagines the "Minisec" to be, all the data would be kept in the cloud, not on the device, because you'd want it all to be easily searchable. In that future, we're going to need a lot of Broadband Wireless Internet Access.
By Steve Stroh
Posted by Steve Stroh on April 29, 2014 at 07:16 in Comments Regarding Other Blogs / Sites, Special Story | Permalink